How to Use Google Analytics to your audience within Search Campaigns?

By January 8, 2016 Search Engine Watch

Since it was launched in 2013, many of the remarketing lists for search ads has become a very important tool for PPC marketers and it’s hard to remember what the campaigns were before that. It’s something that people have started to use, and it has made a world of difference in campaigns. In 2015, google also announced that they would use the remarketing lists in search campaigns, and as many know, there are more options at your disposal when building remarking lists in google analytics than in AdWords, and it gives you a whole new set of possibilities. But how do you do that? Also, with a myriad of options, what is right for you? That’s where this article comes in, for it will help you put it all together.

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To get started, you should look at the strategies and also creating a good remarketing list, and to make sure that your analytics list does support remarketing. To change it, you can just go to edit the account, go to the admin tab, and then choose the correct property and then click on the data collection.

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Once you’re done with that, you can start on your remarketing lists, ones that are automatically created for as soon as you put the code in on-site. Google analytics will give you inspiration for your audiences, and you can then choose from the preconfigured audiences or even create your own as well to help with this too.

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There are also the smart lists, which are preconfigured lists that you can use in the remarketing tab. They’re created by google based on learning and the conversion information, and you should then be able to get users that will convert on visits. There has been evidence that benefits the use of audiences within your remarketing campaigns, and t is a great way to have more than just a successful search. Your conversion rates can go up 20% than in other audiences. In fact, many shopping campaigns are now having great smart lists that gets their conversion up by about 58% than other audiences, and it’s over 130% higher than other remarketing lists. It’s a great way to have a great overall performance, and it will allow you to get the most revenue from your audience.
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Then there are engagement lists. These are great because they will allow you to see if you have the right user engagement. Just remember that because a person visits the URL doesn’t mean they’re the right type of people. That’s the problem with many of the different people who have an audience that could be ignorant. However, one way to help remedy this is to create lists to see what you can do to change it.

At the end of the day, you can create great lists that you couldn’t do in AdWords, so it might be awkward to start. But, there are many different possibilities, and you’ll be able to use these in your campaigns in ways never thought possible before.

About Carr Dickson

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