The marketing strategy you follow depends almost entirely on the size of your business. This strategy will be more complicated because of the need to go with a multi-dimensional approach if you have a wide range of products or services, and you want to target multiple markets.
With digital marketing, you will need to be more proactive with your link building approach. The most crucial thing to consider is the scalability.
In this article, we will discuss ways to implement enterprise-level link building strategies successfully.
The first thing to consider here is that you should go with a niche-specific link-building approach at the start. You may be offering different products, but you will need to select a specific product or category. You can add other products in your campaign over time when you gain traction in the industry.
Here are the ways you can ensure a successful implementation of an enterprise-level link building campaign.
Promote specific content
The best links that you can get for your website are the ones from influencers, but you are going to have to convince those influencers in the first place. It is possible only with the content that they feel comfortable promoting. You can talk about your specific products, or you can demonstrate a DIY procedure associated with your products. A niche-focused topic that talks about your product can help you earn unpaid mentions, which are going to improve your visibility in search results.
The site authority
Besides giving you inbound traffic, links can help you increase the authority of your webpages and domain. It will specifically help you if you are a smaller brand looking to acquire a spot in your industry.
If you are a small brand that works with a large corporation, you may want to leverage the name of that corporation while promoting products and services.
Again, going too broad with the product promotion will serve you any good. You will need to stick with the niche-specific product promotion to keep your audience engaged well. Adding more products in the scope will be viable only when you have strengthened your website authority.
Unlinked brand mentions
Unlinked brand mentions are the empty slots that you can use for your marketing benefit. These are typically the terms that refer to your brand without a link to your website. These are the natural mentions that writers have used after knowing about your brand, but they didn’t link back to your website for any reason.
Fortunately, you can get these links more conveniently than others. Contacting the authors of those pages will help you convert most of the unlinked mentions to anchor texts.
You can search for publications related to your topics to reach out to their authors. For this purpose, you can use a tool, such as BuzzSumo, which will help you find popular posts. You can easily identify the publications behind those posts.
The key is to be purposeful with your link building campaign. Working on a broader scope seems an attractive option, but you should go after it is not doable at the moment. Start small by targeting the audience you can reach and a product you can promote well.