For digital markers, finding the right customer demographics and the right audience might be how we determine our audience, but do you really know your web audience? Are you targeting them with marketing/ or are you just assuming since you’ve got business coming in, that’s the correct audience. The right understanding of the customer base is not only good for the current audience since it’ll help you improve messages, ad focus, but also your landing page and how it feels. For many people, they honestly don’t’ know what the target audience is, and oftentimes, it may not actually be what you thought it was. Oftentimes, persona identification and creation in marketing are a little different, but oftentimes, it might be a good way to figure out the ideal customer.
The ideal customer is a good focus, but it shouldn’t only be that focus. What you need to do, is understand and get an idea of the demographics of customers that are there, and you should look at both the channels of traffic, along with the advertising performance of each segment. The perfect answer would be not just one age group, and one demographic, but multiple age groups and demographics.
You should understand not just the prime customers you want to market to, but also the audience in general that looks at your stuff. You might spend lots of advertising dollars to the ideal customer, but the wrong audience since they may not use social media as much, and you’re not providing the correct experience to your audience. Your audience doesn’t have to be a specific persona, but you’re making it the way that it should be. You need to know not just the web audience, but also the analytics and social media advertising areas to figure out how you can figure out the perfect audience intelligence.
The google analytics down drill will help you figure out the age, gender, and other conversions to help you figure out the bounce rate, the time in the session, and the pages within each visit. This will help you figure out the right audience, and the right statistics for that audience no matter who you are and what you’ve got to offer.
Advertising channels are a good way to look at this too. This is a pay-per-click advertising, and you can look as well at the age groups, the genders, your household income, along with the CTR, the CPC,m and the cost-conversion. You should look at the insights, and check these on the regular in order to help you figure out the correct demographic. This is all usually done by analytics, but you need to not only look at buyers, but who are interacting with this.
The right audience will change the way you handle this type of work, and the right kind of mindset you want to adopt with this, and here, we told you why it matters, but also how you can change this for you as well.