If you have an e-commerce site, your first objective would be to drive links and traffic to your product pages. You can get your product pages featured in the “add to cart” sections of the other related products or services.
But there is another way you can convert your users into customers. For this purpose, you will need to create valuable content and use the link building strategies, like what you do normally in the SEO.
You can create high quality content for your users and you can also work with your partners to get the links of your brand and products shared on the blog posts and online publications.
It is worth mentioning here that successful e-commerce sites do not say “”buy my product” on their product pages. They instead say “come learn about my product and what it does so you can make an educated purchasing decision with someone reputable, like me.”
The reason is that the customers now days are looking for education and information before they make a decision about purchasing any product or service.
In this scenario, there are a few tips which you can take into consideration.
An education section
People like to know about the product or service before they make a purchase. And the matter of fact is that availability of information has taught us to make research about whatever we choose. So, it will be of your great benefit if you are offering advanced resources or an education guide to your customers. It is a fact that customers are most likely to make a research about the product they intend to buy. According to Bazaarvoice, about 82% of the shoppers like to research about the product or service on their phone before the purchase, and 45% of the shoppers read online reviews.
Getting featured in resource sections
The Resources section of a website is one of the perfect places from where you can get huge amount of traffic which has the capability to convert. In this section, websites list trusted providers that offer tangential services.
For instance, a Crossfit box is more likely to mention other fitness related resources through their links. This is the way you can get the link of your education guide or product page built on the other sites. It will bring useful traffic.
Offering coupon codes
If you are in the business of selling online, you may already know how important it is to attract the new customers and ensure loyalty of the existing ones. For this purpose, you may need to offer some deals to a list of your selected buyers. In this scenario, you can use coupon codes.
In this scenario, it is important that you do not make deals an integral part of your offerings because it will lead you to end up with the buyers who wouldn’t purchase unless there is a discount.