The main job of marketers is to improve discoverability of the online businesses and boost leads. As it turns out, better discoverability is quite important if you want to boost lead generation.
A few tips to improve search discoverability are worth mentioning in this regard.
Analyze Competitive Landscape
Getting the website listed in the paid business listing sites is not enough. It’s important to know if your customers are convinced to buy from you. In this scenario, it is very important to build custom landing pages. Moreover, you will need to control the landing pages to make sure that you do not lose out opportunities to perform.
Effective Call to Action
First of all, you will need to develop a content in which insertion of CTAs makes sense. Then, you will have to make sure that those CTAs are as smooth and effective as possible.
The most common CTAs in software niches are “Schedule a Demo” and “Request a Demo”. But the matter of fact is that nobody really likes demos. Instead, you can make a demo video to show your customers are the functions and performance of your software. This way, you will be able to tell your customers what exactly the software looks like and what its functionality is.
Test ditching the brand name
Since your brand name is already in the URL, it doesn’t seem logical putting brand name in every title tag unless it really makes sense. The reason is that the title tags and Meta description should not focus on your brand. So, you need to work on the quality on content to ensure better CTR.
This subheading may seem counterintuitive. However, it is the fact that most of the brands think about their services to be appropriate for everyone; and it is really not possible in the real world. The main focus should be to decrease the costs and increase opportunities.
When you are creating a product copy, you need to think beyond creating the branded product names because they not new to the customers.Instead, you need to work on improving the value and clarity of your offer because this is how you can convince the customers who look for the type of product you are selling.
Ad placement via GDN
Build ads which are to be displayed on sites ranking in the top 5. For this purpose, you will need to find sites with GDN in the top 5. And the ads you will create can be banner ads and sidebar ads for the sites that rank against the keywords you target.