On-page SEO Factors to Consider

When it comes to SEO, there are a lot of off-page aspects to consider, but what about on-page SEO? Here are a few ways to really improve the on-page SEO in your business.

First, look at the content.  Content is king, but you want to have good content.  Content that is relevant to user interest can help with making you rank higher on google, and it does attribute to changes in your ranking and algorithm changes as well. You want to understand keyword intent, look at the SERP the keywords are on and see what content ranks, and then create semantic similarities, and you should look to create long-form content for your searches and content too since it does create a better impact on the search intent as well.

You should look at the content that you have as well and organize this.  Lots of times, this can play a major role, since it communicates the intent, along with the syntax of the webpage, make sit easier for users and search engines to take in, can make pages scannable, and also helps to pass the five second rule.  Inserting good focus keywords, and also header sections is imperative.

Finally, look at user engagement.  You want to look at the way people look at websites.  You should see if your content is engaging enough, and using user engagement is a ranking factor on this.  You should work on the improvements that you need. Pages per session is a good metric to start with, along with the average session duration, which is the number of times people look at your site before they leave it, and how many times they spend time on your site. Looking at this, you can look for the holes that are impacting both sales, and conversions as well.

The bounce rate is another, which can be both positive and negative, and it will show how satisfied customers are with the landing page or even the website.  High bounce rates could mean your pages simply aren’t engaging or don’t satisfy intent.  User bounces may not have enough of a story with a lead or hook, don’t’ get rid of the intrusive elements and pop-ups, improving the load page time, or even ensuring the landing page has good inquiries.

Then there is the click-through rate, which is the first interaction with the site, and it can tell you whether you’re successful or not.  A low CTR means that messaging isn’t relevant, or it can mean the meta description isn’t enough.look to insert good keywords to the tags and metadata, improve by adding a benefit for clicking, and ensure the tags are of the correct length.

Improving the on-page SEO is very important since it can help with people coming to your page.  we’ve gone over the off-page aspects many times, but looking at the on-page reasons can help you with improving your rankings too and can help you generate more success and conversations too.