Amazon is by origin an American electronic commerce and cloud company. Amazon is the largest inter retailer. Amazon initially started as an inline book selling store. With time it later diversified to sell audios, videos, audiobooks, software, apparels, furniture, food, toys and jewellery. To date amazon is one of the most visited sites around. But the most important to learn is showing to search efficiently on amazon so that we don’t waste much of the time. If incorrect or irrelevant set of search words can waste a lot of time. Let’s get a little deeper into the Amazon search. Understanding a few factors about the Amazon search can make online shopping a lot easier.
Search Engine optimization
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns. Pay-per-click (PPC), also known as cost per click(CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Search engine optimization is one of the most important concerns for the user as well as the company. The seller and the buyer both want to the search the items with ease and in less time.
Amazon A9 algorithm
The A9 algorithm of Amazon takes into account the performance and the relevance. The products displayed in the search results greatly depend on these factors. A product with a strong sales history will rank higher in Amazon’s search results. The occurrence of the product in the list also depends on the extent of relevance of the entered keywords. Most of the customers do not look past the third or the fourth page. Improving the visibility of the product for a successful sale is very important.
Keywords in product listing
Keyword placement plays an important role in the searching of the product. The product title is the most relevant keyword for the search. The backend search terms are also very important in bringing up the products against the search terms. Along with this the product description and bullets points are also play a key role. The Amazon algorithm is aware of the behaviour of the customer.
Using backend search terms
The backend search terms is a great place to drop some terms and misspellings that are commonly used. the terms should be separated with simple spaces rather than using any commas. The search words that cannot be placed in the direct search are placed in the backend search terms.
Improving the Click-Through-Rate and Conversion Rate
The higher CTR and CR for a certain keyword the greater is the chance that the product will be ranked higher in the search result. Images as search items also have a huge impact on the search results. This feature is also a apart of the search as the customers want to know the exactly what they want to buy.
No one can deny the importance of customer reviews on the online shopping sites, the products that have higher reviews make it to the top of the search results. People read the product reviews before buying a product. No one wants to buy an unknown product without knowing their actual purpose. The product reviews have a great effect on the sales of the product as well as their presence in the search results.
The sale figures also effect the presence of the product in the search results. The frequently a product is sold, greater are the chances of the product to occur in the search results.