Can you optimize your listing so that you show up higher on Amazon? Course you can! The answer is the algorithm that Amazon uses. Here is everything that you need to know about the A9 algorithm, and how to master it.
What is It?
The A9 algorithm is a formula that dictates the products that are showing up in he search catalog and what shows up at the top of the search page when a keyword is entered. They are usually ranked according to relevance, along with popularity. If you’refamiliar with SEO, it’s important to note that the relevance isn’t the same on Amazon as it may be on Google. While google does care more about the search results and what most accurately answers the queries, the focus with Amazon is on the product that the person is most likely to buy. The purpose of this is to maximize the customer revenue that Amazon gets. In order to improve this, you need a higher click through rate, which gives a much higher conversion rate.
The conversion rate is individually calculated through these keywords, and then dividing the number of the customers converted against those that have visited the product listings. Amazon tracks all of this, even down to the movements of the mouse, and they’re factored into the algorithm ranks, along with the search results.
It’s all in the Keyword Research!
Keyword research is your bread and butter when doing Amazon SEO, and that means to search for all of the relevant keywords that you can potentially find in order to match the search queries. Most of us expect to find what we are looking for on Amazon with just a query or two, but you’ll probably need to find the right long-til keywords to help you find the right options that you can. You want to use long-tail keywords in order to associate with the product, and you can always use the keyword checker plugin for chrome in order to research the keywords that you want to find.
Prioritizing the Keywords
Choosing keywords is important, but also how you use them is important as well.
Your keywords should always be at the beginning, and within the seller backend, you can add other keywords, including additional and secondary ones. However, make sure not to exceed 250 bytes, because that’s a new policy Amazon has. You need to make sure you learn to master this, since it’s key for Amazon SEO
Backend Search Terms
When filling this out, fill out the same field terms that you would in the seller backend. You want to add up to 250 bytes of this, and don’t use punctuation so don’t waste the time on the periods and other punctuation marks.
Optimizing the Amazon Product Image
You can optimize the images, because this what people will look at immediately, and they do look at images before the product images. You want to make sure it has the following:
- Good resolution
- Lit well
- Shows all product angles
- Show how it’s used
Optimizing the Reviews
Reviews are another major part of Amazon SEO, because naturally customers will go towards products with higher ratings, so make sure they’re at least four stars or higher so that they’re at the top of search results. If you do have a lot of negative feedback, it leads to problems because people will click away from the product listing, and you’ll lower the conversion rate. If you do get negative reviews, respond to them and offer any customer service that you can have. You should also, if the customer is using it wrong, to help them learn how to use this effectively. You should ultimately try to make it look right.
With Amazon SEO, you should make sure that you factor in your ranking to your sales, for if your product is selling and people aren’t happy, people will see that. You will want to make sure that you have good marketing tactics as well so that you can get people to look at you.
Amazon SEO takes a bit for you to master, but with the right tactics and skills, you’ll know exactly what to do.