The technical SEO is not something simple or basic. So, you may be surprised when you hear someone talking about basics of technical SEO. Well, the matter of fact is that the basic knowledge about technical SEO can help you find an easy path to understand the complexity involved in the technical SEO.
What is Technical SEO?
When we talk about technical SEO, we talk about improving the capability of website and its pages to rank in search engines. For this purpose, the main factor to take care of is improving the website’s understandability for search engines. This SEO also involves making a website faster. In general, technical SEO is a part of the on-page SEO.
On-page SEO involves strategies and techniques to make a website eligible to rank in search engines. This SEO is opposite to off-page SEO which involves the use of other channels to improve the exposure of the website.
Characteristics of a technically optimized website
A site that is technically optimized is faster and it allows search robots to crawl through the website easily. A few characteristics of a technically sound website are worth talking about here.
- The first characteristic of a technically sound website is that it is faster. It means that the pages of this website will load faster in the browsers. The theory is quite simple. If your web page doesn’t load fast, people will get frustrated and they will leave the page before it is loaded. This is a good enough reason for the search engines to throw your website or webpage into the bottom of the rankings.
- Another important characteristic of a technically correct website is that it makes it easy for the search engines to crawl through it.Setting clear navigation is the first thing in this regard. Moreover, effective internal linking is the key to allow search engines to crawl through a website.
- A slow loading page can be quite frustrating for the users. But dealing with a page that doesn’t exist can be an even bigger frustration. A dead or non-existent link leads to the 404-error. Now, you might not be able to completely avoid the dead links because there are certain scenarios in which you will need to change the link of a page or remove the page entirely. In that scenario, the indexed link still exists in the search engine’s database and it is shown the users. The best way to deal with the dead links is to put a redirect on the links.
- A website which is technically sound doesn’t have duplicate content. It is worth mentioning that you might have duplicate content issue without even knowing about it. It can be a technical issue related to URLs in a sense that two different URLs might start showing the same content. The search engines confuse this error as a duplicate content issue.
There are many other characteristics of a technically correct website but these only the basic ones. Make sure that you work on perfecting your website from the above mentioned perspectives to make a head start in your SEO campaign.