How to Rank Highly on Amazon Searches

By November 3, 2018 Amazon, Amazon Echo, Amazon SEO

Are you able to optimize your listings so that they’re higher in the search results? With optimization, you can work with the algorithm and create a good strategy, and by knowing the A9 algorithm, you’ll be able to optimize for the best practices.

So what is it? Well, the A9 algorithm is a format that talks about products from a site’s catalog and it shows up in the search results whenever a keyword is entered. From there, it’s ranked based on popularity and relevance, but it’s not the same as it is with Google.

With Google, you want to get the searches that most accurately answer queries, but with Amazon, it’s based on products that the person wants to buy, and the main purpose is to maximize the revenue per customer in Amazon. By improving the SEO and getting higher rankings, you’ll get a higher CTR, and it will get you higher conversion rates. Amazon does track all of these, even down to where the mouse goes, and it does give the results based on the algorithm.

So, you need to have good keywords.  they’re essentially the bread and butter, and by researching the relevant keywords you’ll be able to get search queries to go for your stuff. People go to Amazon to find what they want right away, using long-tail keywords, so if you want to get relevance, focus on those.  The KW Index Plugin for Chrome is a great one that’s worth a try if you need a way to go.

You should always choose the correct keywords, and make sure that you have them at the beginning, including secondary and other keywords to get it backended, but don’t let it exceed more than 250 bytes, per Amazon’s policy.  There are also bullet points and the description where you can put other keywords, but mastering this is a focal part of Amazon SEO.

You should also fill out the seller backend, which is about 250 bytes more of text.  Amazon states you don’t need punctuation, so you can save space on this with by not using the punctuation marks and so forth.

Then there are images.  The product images that are shown to those browsing are important since they’ll read it before they even take a look at the price.  These need to have good resolution, have good lighting, show angles, and also showcase how a product is used.

For reviews, you need to optimize these. They’re a big part of Amazon SEO since people naturally go to stuff with higher ratings, around 4 or above. They’ll be near the top, and if you have customers with too much negative feedback, this will lead to others clicking away from there, and by that, lowered conversion rates and rankings, something you’ll want to avoid.  Always respond to negative reviews by either giving refunds or replacements when needed, and you can also correct the customer and tell them how to use this if there is an error.  By bringing helpful feedback to negative reviews, people will see that, and it does make you look better if done right.

Finally, let’s figure in sales. If you’ve got a product that’s selling well, people will see that it’s worth the money, and the reviews help too.  Amazon loves it when you can sell your items well, and top sellers will get ranked higher. In order to check to see if they will sell well from the onset, you’ll need to do giveaways, discounts, and advertising to propel this, and you can use Amazon’s PPC in order to help with this since it does boost the organic rankings.

Your ability to sell on Amazon relies on these factors, and you’ll be able to see from here the difference that this makes if you take the time and learn to truly master the art of marketing something like this. It does make a huge difference if you’re having trouble selling anything, and if you do need a boost in your SEO, always look at one of these factors, since chances are it’s probably something along those lines that you’re just not catching when you do look too

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