Many people don’t realize that there are a lot of myths about linking and bringing organic traffic to the site. A lot of times, people don’t realize that these myths can be harmful, and they’re part of the reason why some people don’t have success with their linking campaign. Luckily, we’ll highlight the biggest, worst myths that are present in linking, and why they matter when you discuss them.
The first myth is that you shouldn’t bother building links, and that they’ll naturally come. However, while quality content does get links, most of the time, most content gets zero links.
Oftentimes, when you look at this, you’ll star to realize that you need to spend time building this as well. Most medium sites struggle with this, and even popular blogs have trouble with this. So don’t think that just cause you have good content, you’ll get links. You need to work for them.
The next misconception is that it doesn’t matter at all whether links are bought or earned. The average user might not see a difference, but the thing is, if you treat every link as well, a link no matter what, that brings forth a slippery slope. Most of the time, earned links are better for the long-term, and they’re more valuable since more sites are giving this to you, improving your scores and traffic. There is also a link with the site, and most of the time, it does affect your scores for linking too, and this is effect of course, by the bought links.
You oftentimes don’t know what will happen to the purchased ones in the future, so you have to understand that if a link is sold to you, they’re putting it on the websites, so there’s no saying whether or not it’ll be penalized by google, and of course, the price per built an purchased link is at the same level, so there is no reason to even buy links.
The next misconception is that the best links come from PR campaigns, since a lot of people think that you need to have a giant PR contract to get them. Did you know that there are limits to digital PR though, since you’re only getting links to media outlets, and none from industry niche blogs, or even corporate sites either.
You’re building links to the main page, or to ones with PR content. Normally, people will want to improve the rankings of those existing pages, but for PR campaigns, it’s rarely possible.
The most interesting part of this though, is that the price of a link acquired has gone through the roof, so you should make sure that, if the stars do align for you to get a good return on this, get it, otherwise don’t bother with this kind of linking.
Finally, the last one is that you get the best links through guest posting. This is not the strategy to get links, and you have to realize that if you’re going to do this, you can only get so much, and if you choose to outsource, this can end up bringing further challenges to the table.
You also need to understand that not every guest post is equal, and oftentimes, you need to create guest posts which are quality, and make sure that it’s with the right blog. Otherwise, it’s mostly gust a waste of time.
With all of this in mind, focus on this the next time you’re looking at your digital marketing aspects, and figure out for yourself whether or not this is remunerative for you or not.