According to a survey, about 93% of the online experiences involve searching as the first step. In this scenario, the sites that are ranked well are clicked by users.That is the reason it is quite important for the startups to pay proper attention to the SEO because it is the only way to get organic traffic from the audience. Now, investing in SEO is not something very cost effective. The techniques that are used in SEO may seem free but you are going to have to pay for the skill.
However, there are some ways you can optimize SEO for your website without spending too much.
Create high quality link
The first thing that you are going to have to make sure is the creation of high quality content. Attracting your viewers to your webpages requires you to utilize best on-page and off-page SEO techniques but it’s the content that is going to keep them engaged. And it is important because of the fact that longer stay of your viewers on your website will send a strong message to the Google about the quality of your website.
You will have to make it your habit to consistently create high quality content in order to bring more people onto your site. Since Google prefers high quality content, the content stands to be one of the strongest ranking signals.
The relevant keywords
If you want to do well on Google, you are going to have to make sure that you know well about the search queries your audience uses. That’s the way you can get in front of your viewers whenever they search for the type of content you offer. You can know about the search queries with the help of the tools like Google Trends, Keywords Everywhere and Google Keyword Planner.
After you have got the keywords, you will have to think about the relevant topics and create content based on those topics.
If your business is based at a specific location and your audience also belongs to that specific location, you can optimize your business website for local SEO. Let’s suppose you have a coffee shop in Texas. You can use the keywords such as “coffee shop in Texas”.
The website speed
If you want to do well on search engine, you will have to make sure that you are able to provide better user experience. One of the biggest factors in the user experience to talk about in this regard is the page speed. If your audience is able to access your content quickly, they are not going to leave the page before it is loaded. This moment or session will be tracked by Google and it will help in the better ranking of your site.
Make sure that you are working on the backlinks for your site. Links are just like votes. The more votes your site has, the better your website will rank. However, you will have to make sure that the sites pointing at your site through links are the high quality ones.