Did you know that over half the online shoppers look at Amazon for product searches? This is the reference point for most shoppers, and they’ll check the product and prices before they do anything else. If you’re looking for a way to launch products to the audience that is targeted in ways that are useful, Amazon is the way to go. However, you need to use tactics that will showcase the business and the products. Here are some tips that will help you rank your products in the largest retail site in the world.
The first, is you need to understand the results pages. By knowing the intricate nature of these, you’ll get your products seen. First, you’ll see the list view that covers every department, or the gallery view that shows the 24 results per page showcased and it happens when specifics are searched, such as categories or departments.
By understanding the results page, you’ll essentially know how many positions are there, with their own types of results that are organic. Other parts are the filter fields that are located on the lefthand side of the search bar. By using his the user can get a subset of the searches. It does make completing all fo the fields even more important as a seller. You want to make sure that if you’re selling an iPhone for example, you showcase how much GB it has, such as 16 or 32 GB.
you’ll also notice the sponsored products, which are essentially PPC optimized, and the usually use AdWords. Just like with ads on Google, you want to make sure that you’ve got enough keywords, but you’ll want to put it in the description, along with the title and such.
Now, let’s talk about the query parameters. This is where you should find out how to get your products in front of people that will make a purchase involving this. If you know how google builds URLs based on their query string parameters, Amazon is going to be easier to understand.
Essentially, you’re going for three things, and they are as follows:
- The field-in keywords, which essentially are the keywords a person types into the search bare
- The node, which is the numeric number that’s relevant to the search category, since it will involve an ID number to find this
- The field-brandtextbin, which is the brand and it’s very useful to measure the products that are of a similar brand. You should make sure that you have this put in if you are a reseller
There are also other nodes, and by understanding how they rank, from the generalized to the most specific, you’ll be able to make sure that you are able to manipulate the URL, and show the category and selection.
At this point, you learn to rank o amazon. You’ll need to put some foundational figures into action, such as the pricing, keywords, the selection ranges, the availability and stock of this, history of sales and customer reviews, and also the click value. These are brown down into performance factors and relevance factors. Performance factors are the signals that rank Amazon products based on the monetary gain from doing so. Relevance factors are the relevancy of a product after a user searches for this.
Usually, the performance ones equate to more profits for Amazon, and usually, if you want to compete with this, you’ll get ranked higher. If you have a product that does rank higher, it will get more love in terms of searching, and obviously, you can always check out your conversion rates too, since while they’re hard to pin down, it can show you if it’s converting sales. You can check this at all points by going to reports and then going to the business sales and looking at this. You can see metrics with this, but it doesn’t really give you enough to do an AB test with it.
By looking at all of these factors, you can look to control the conversions of sales on an Amazon selling page, and from there, allow for better responses, conversions, and the like as a result of this.